This is a rebrand strategy that Gabriel Murjani began in 2023, and finished in 2024. Calpico is a non-carbonated Japanese soft drink that has grown increasingly popular in the United States. The current brand and product design seemed quite busy and had room for simplification. The logo has been altered to a rounded, more playful version while maintaining the integrity of the original brand.
Many of the elements of the original bottle, such as the fruit illustrations and any extraneous colors that do not pertain to flavor, have been removed. Additionally, one of the biggest brand visual changes is the removal of gradients, which the brand is given an even cleaner, more refreshing look. Thanks to Jeff Stark for his guidance. Unaffiliated with Calipco USA and Ashahi brands.
