SOFTWARE EXPERIENCE:
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE AFTEREFFECTS
PearUp's AI-powered career coaching platform serves everyone from new graduates to experienced professionals, but their original logo was holding them back. The busy design inlcuded over five colors and poor scalability for social media and web applications.
Despite offering sophisticated 24/7 career guidance, their visual identity struggled to match product quality. They needed an approachable brand for nervous job seekers and credible for seasoned professionals—playful yet minimalist and scalable.
Our approach transformed the chaotic original into a clean system while preserving the distinctive pear motif. Through exploration, we discovered the pear's power lay in supporting the wordmark rather than competing with it.
The solution delivered five components: refined logo icon, standalone wordmark, combined lockup, Natsuzemi Maru Gothic typography, and motion graphic, eliminating visual noise while maintained impact from social media avatars to large web headers—giving PearUp's platform a new identity .
FOR PEARUP AI
Old Logo
