SOFTWARE EXPERIENCE:
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE INDESIGN
This is a rebrand strategy that Gabriel Murjani created in 2024. Calpico is a non-carbonated Japanese soft drink that has grown increasingly popular in the United States.
The current brand and product design seemed busy, with room for simplification. Wordmark altered to a rounded, more playful version but maintaining integrity of original brand.
Many of the elements of the original bottle, such as the fruit illustrations and any extraneous colors that do not pertain to flavor, have been removed.
Additionally, one of the biggest brand visual changes is the removal of gradients, which the brand is given an even cleaner look. Thanks to Jeff Stark for his guidance. Unaffiliated with Calpico USA and Asahi.
FOR NYU CLASS:
DESIGN II ART-UE 402
