BELLE ÂME CAFÉ
CONTENT REBRANDING STRATEGY
SOFTWARE USED:ADOBE PHOTOSHOP
ADOBE PREMIERE PRO
CAPCUT
STRATEGY, SOCIAL MEDIA MARKETING, PHOTO/ VIDEOGRAPHY
BELLE ÂME CAFÉ, a Jersey City sandwicherie, is known for seasonal drinks and signature sandwiches. Since September 2024, its social media has been sharpened—cohesive visuals, stronger branding, and a feed that actually reflects its identity.
Belle Âme Café’s social media struggled—low engagement, erratic posts, no clear visual identity. The owner, juggling daily operations, had little time to fix it. The result? A scattered feed that failed to attract or connect.
BEFORE
SOLUTION:
OPTIMIZE AESTHETICS,
MULTIFACETED CONTENT
Belle Âme Café’s social media needed a facelift—disjointed visuals, low engagement, nothing sticking.
The fix? A sharper aesthetic that kept its warmth, plus a content mix that actually resonated—Reels, snapshots, behind-the-scenes bites.
Consistency became the rule, turning the feed into more than a menu board—an extension of the café’s inviting vibe.
AFTER
STATISTICS
VIEWERSHIP:
JUN-SEPT 2024 (before): 23,197SEPT-DEC 2024 (after): 90,493
FOLLOWING:
130% increase since rebrand start#1 PERFORMING POST:
- 11.8K VIEWS
- 252 LIKES
- 168 NEW FOLLOWERS
CONTENT TYPE 1: FOOD SHOWCASE
Belle Âme Café’s standout sandwiches weren’t getting their due on Instagram—fixing that became priority one. Dramatic lighting highlighted textures and freshness, while snappy edits kept things fast and engaging.
The missing piece? Sound. High-quality audio and ASMR elements brought each bite to life, turning visuals into a full sensory experience.
CONTENT TYPE 2: DRINK SHOWCASE
Belle Âme Café isn’t just about sandwiches—the drinks shine too.
With seasonal menus rolling out, drink-focused videos became key. Some captured the full craft, others honed in on the perfect espresso pour.
The result? A dynamic, visually rich narrative that showcased the artistry behind every cup.
CONTENT TYPE 3: CAFÉ THEMED SKIT
Skits became Belle Âme Café’s creative playground—blending humor, fresh formats, and the occasional trend.
True to its originality, trends were used sparingly, keeping the focus on unique storytelling.
From quick barista moments to holiday specials and bold, effects-driven showcases, each skit added personality, keeping content dynamic and engaging.
