BELLE ÂME CAFÉ
CONTENT STRATEGY
ADOBE PHOTOSHOPADOBE PREMIERE PRO
CAPCUT
STRATEGY, SOCIAL MEDIA MARKETING, PHOTO/ VIDEOGRAPHY
BELLE ÂME CAFÉ, a Jersey City cafe , is known for seasonal drinks and signature sandwiches.
Since September 2024, its social media has been sharpened—cohesive visuals, stronger branding, and a feed that actually reflects its identity.
SOLUTION:
OPTIMIZE AESTHETICS,
MULTIFACETED CONTENT
Belle Âme Café’s social media needed a facelift—disjointed visuals, low engagement, nothing sticking.
The fix? A sharper aesthetic that kept its warmth, plus a content mix that actually resonated—Reels, snapshots, behind-the-scenes bites.
BEFORE
AFTER
STATISTICS
VIEWERSHIP:
JUN-AUG 2024 (before): 23,197SEPT-DEC 2024 (after): 90,493
JAN-MAR 2025 (after): 433,073
APR-JUN 2025 (after): 1,021. 628
FOLLOWING:
200% increase since rebrand start#1 PERFORMING POST:
- 450K VIEWS
- 33K LIKES
- 7,900 SHARES
CONTENT TYPE 1: FOOD SHOWCASE
Belle Âme Café’s standout sandwiches weren’t getting their due on Instagram—fixing that became priority one.
High-quality audio and ASMR elements brought each bite to life, turning visuals into a full sensory experience.
CONTENT TYPE 2: DRINK SHOWCASE
Belle Âme Café isn’t just about sandwiches—the drinks shine too.
With seasonal menus rolling out, drink-focused videos became key. Some captured the full craft, others honed in on the perfect espresso pour.
CONTENT TYPE 3: CAFÉ THEMED SKIT
Skits became Belle Âme Café’s creative playground—blending humor, fresh formats, and the occasional trend.
True to its originality, trends were used sparingly, keeping the focus on unique storytelling.
