SOFTWARE EXPERIENCE:
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
LANGUAGES:
HTML
CSS
NEXT JS
Mango Mango Dessert is a mango-focused dessert brand offering treats like mango-based drinks, snow ice, and specialty desserts. As the brand grew and began expanding locations across the country, its existing visual identity no longer reflected where the company was headed — the branding needed to feel more playful and refreshing, and appeal to a wider American demographic rather than a narrower, more niche audience.
To solve this, I spearheaded the enforcement and implementation of a company-wide rebranding initiative, working as part of an internal team to reimagine the brand from the ground up with a new logo, wordmark, and overall visual identity centered on that playful, refreshing, mango-first positioning.
To bring this new identity to life, I assisted in the rollout of the updated aesthetic across every customer touchpoint — packaging, promotional design, the website, and social media — using Adobe Illustrator to design flyers, posters, campaign visuals, and packaging, and coordinating directly with manufacturers to ensure everything was produced correctly and to spec.
Alongside this, I managed Mango Mango's social media presence, building a stronger, more personable online voice to match the new brand identity. As the company continues expanding nationally, the rebranding initiative remains ongoing... extending to menus, the website, cups, boxes, and bags, keeping the visual identity consistent at every new location.
BRAND DESIGN
PROMOTIONAL DESIGN
PACKAGING
PHOTO/VIDEO
COMPANY:
MANGO MANGO DESSERT
Promotional Designs
Internal Designs
