SOFTWARE EXPERIENCE:
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
For the vibrant crossover between Mango Mango and Tajín, I stepped into the role of lead creative to guide the project from initial concept to final launch.
To ensure the partnership felt like a natural fusion of both identities, I worked hand-in-hand with the brand development teams from both sides to align our goals.
The core challenge was harmonizing two highly recognizable visual identities. I established the overarching campaign aesthetic, successfully integrating Tajín's striking red and green with Mango Mango’s signature yellow into a seamless color palette.
To anchor this energetic art direction, I collaborated with the marketing team to coin the project's official slogan: "Bring on the Heat."
To capture the mouth-watering contrast of sweet and spicy, I personally produced, shot, and edited all the photography and videography for the rollout. The goal was to make the campaign media feel as bold, warm, and dynamic as the new flavor profiles themselves.
Applying this cohesive visual language across physical touchpoints, I handled the graphic design for all core promotional and packaging materials. This hands-on execution included creating the campaign posters, designing custom cup sleeves, and producing exclusive stickers to give customers a memorable, tactile experience in-store.
How does this variation feel? I made sure to focus more on the "harmonizing" and "fusion" aspects to give it a distinct flavor from the heavy, logistical tone of the PUBG copy.
BRAND DESIGN
PRODUCT DESIGN
PROMOTIONAL DESIGN
PHOTO/VIDEO
COMPANY:
TAJÍN
MANGO MANGO DESSERT
