SOFTWARE EXPERIENCE:
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
In Winter 2025, Mango Mango and Oatly partnered to release a limited-edition holiday menu featuring three exclusive hot chocolates made with Oatly's signature products. To anchor this high-profile crossover, I conceptualized and pitched the overarching campaign title, 'Tis the Season.
Serving as liaison for the project, I coordinated directly with the marketing departments from both companies. Navigating a dual-brand partnership required careful balancing, and my core focus was ensuring that their respective visions, aesthetics, and strategic goals were equally represented throughout the rollout.
Capturing the distinct flavor profiles of each drink was critical to the campaign's visual identity. I executed the product photography and designed the promotional posters with a strict objective: highlighting the distinct flavors of the beverages while remaining faithful to what customers would actually receive in-store.
Beyond the digital and print promotional visuals, I collaborated on the custom hot chocolate cup designs, as well as oversaw social media content creation, ensuring that every touchpoint—from the initial poster to the final edits on Instagram Reels, delivered a cohesive and festive brand identity.
BRAND DESIGN
PROMOTIONAL DESIGN
PHOTO/VIDEO
COMPANY:
OATLY
MANGO MANGO DESSERT
