SOFTWARE EXPERIENCE:
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
Serving as de facto Creative Director, I led the comprehensive rollout for the Mango Mango x PUBG Mobile collaboration. The visual strategy required merging PUBG's gritty, post-apocalyptic aesthetic with Mango Mango’s playful identity, anchored by our signature yellow. This massive undertaking involved meticulous coordination and strict approval pipelines with both marketing teams to satisfy two distinct global brands.
To translate this crossover into compelling media, I oversaw all campaign photography and videography. I designed the core promotional posters, and adapted these versatile layouts for social media feeds, third-party food delivery apps, and official press releases.
Beyond the digital footprint, I directed the aesthetic vision for the collaboration’s physical product line. I designed all exclusive merchandise from the ground up, liaising directly with manufacturers to guarantee build quality and spec accuracy. Additionally, I closely coordinated with PUBG Mobile’s in-house illustrator to guide the art direction of our custom 2D anime-style campaign artwork.
The immersive aesthetic extended directly to the menu itself, where I conceptualized the visual presentation for the food and beverage offerings. This included designing rugged metal cups for the specialty drinks and conceptualizing a custom dessert modeled as a replica of the iconic PUBG airdrop crate, ensuring the gameplay translated seamlessly into the physical customer experience.
BRAND DESIGN
PROMOTIONAL DESIGN
PHOTO/VIDEO
COMPANY:
PUBG MOBILE
KRAFTON, INC
MANGO MANGO DESSERT
